We were really excited when Hambly & Woolley approached us to have Betsy Everitt create the art for an app called Bring Back Play. We could immediately see how Betsy's vibrant and playful art would lend perfectly to Participaction's mission--encouraging unstructured and imaginative play. Participaction is a national not-for-profit organization who's vision is to get Canadians active. We asked H&W to tell us more about their involvement in the Bring Back Play campaign and this is what they had to say:
"(We were) initially asked to come up with a print piece, but instead conceived of the idea for the interactive app. It seemed to be a better idea to help Participaction reach a broader audience with the message that we have to get kids moving. "Bring Back Play" relies on a nostalgic tug at the heart to get parents, care-givers, teachers, counsellors, etc., engaged in games we used to play. The app allows the user to post comments, upload video and photos, rate games, share games and add new games. We worked through the experiential aspects, through the wireframe, design and development -- in both English and French. Betsy Everitt's charming and colourful illustrations provided the friendly personality of the app and the functional wayfinding icons. It has been released to much acclaim and press coverage."
Credits for this project are as follows: Barb Woolley: Design Director, Dominic Ayre & Nik Firka: Designers, Andrew Ryther: Project Manager, Betsy Everitt: Illustrator, Summit: Developer.