Ian Phillips Illustrates New (416) Amsterdam Beer Packaging

  In celebration of Amsterdam Brewery's 25th anniversary, this Toronto based brewing success story decided to relaunch their (416) wheat beer.  Named after the Toronto telephone area-code…this beer honours all things Toronto!

 

Creeshla Hewitt, Creative Director with St. Joseph Content, approached me looking for an illustrator who does maps and she said, "The kicker is that we'd like them to understand toronto...as it is for hip toronto haunts.", so I shared with her a link to our Pinterest board called 'Maps'.  From there she immediately saw the potential in Ian Phillips.  I knew she had made a perfect choice in Ian (a master with maps, his love of Toronto and 'inside' knowledge of hip haunts)... just a couple of great reasons.  She was also under a lot of pressure to deliver in a very tight time frame and I knew that Ian would never let her down!

 

The working relationship between Creeshla and Ian was a joy to observe as the art unfolded.  To find out more about his process, take a look at this juicy post by Ian himself on his blog:  http://ianphillipsillustration.wordpress.com/2013/07/05/coming-soon/

©IP959_416Map_Logo©IanPhillips_416Beer_Packaging Illustration