Betsy Everitt's playful art is the perfect fit for Participaction's Play App as well as the Bring Back Winter Play and this week's Unplug and Play campaigns. Somehow even in this wintery scene, the hope of spring is just around the corner! For more of Betsy's delightful art visit her updated portfolio here.
We were really excited when Hambly & Woolley approached us to have Betsy Everitt create the art for an app called Bring Back Play. We could immediately see how Betsy's vibrant and playful art would lend perfectly to Participaction's mission--encouraging unstructured and imaginative play. Participaction is a national not-for-profit organization who's vision is to get Canadians active. We asked H&W to tell us more about their involvement in the Bring Back Play campaign and this is what they had to say:
"(We were) initially asked to come up with a print piece, but instead conceived of the idea for the interactive app. It seemed to be a better idea to help Participaction reach a broader audience with the message that we have to get kids moving. "Bring Back Play" relies on a nostalgic tug at the heart to get parents, care-givers, teachers, counsellors, etc., engaged in games we used to play. The app allows the user to post comments, upload video and photos, rate games, share games and add new games. We worked through the experiential aspects, through the wireframe, design and development -- in both English and French. Betsy Everitt's charming and colourful illustrations provided the friendly personality of the app and the functional wayfinding icons. It has been released to much acclaim and press coverage."
Credits for this project are as follows: Barb Woolley: Design Director, Dominic Ayre & Nik Firka: Designers, Andrew Ryther: Project Manager, Betsy Everitt: Illustrator, Summit: Developer.
About a month from now, men from around the globe will be sharpening their shaving tools of choice, to clear way for a fresh Movember canvas. Mo Bros., with the support of their Mo Sistas, work towards a well groomed stache to prompt private and public conversation around the often ignored issue of men’s health, specifically prostate cancer and male mental health initiatives. Looking for some stache ideas? The surface design pattern below, by Ian Phillips was created with fabric and wallpaper in mind, but it may inspire the perfect design for you. All the fun aside Bros., we hope to inspire you to get your pledge machines fired up and grow for the cause.
Tracy Walker illustrated this piece for an article entitled “Blood of Life” which appeared in the July 2012 issue of St. Anthony Messenger, art directed by Jeanne Kortekamp. The story is about a woman with leukemia whose life is saved by her newborn baby’s umbilical cord stem cells. With her delicate and yet graphic approach, Tracy weaves the story in a conceptual manner where colors, textures and symbols all speak to this very poignant story.
Jason Duprau, the art director for Legion Magazine asked Betsy to illustrate a story for their Health & Lifestyle section called "11 Steps For Surgery: What Patients Need To Know". We thought it would be interesting to give you a glimpse of Betsy's studio and the artist behind the art, so we asked Betsy to share a little about her process. Betsy: "I typically start with words as my prompts, taken from the manuscript or that evoke imagery or a feeling for the piece. The words elicit scribbles and images, and I begin thinking about the composition and 'setting' because many of the pieces I work on are narratives, in a way. The image begins to build like a puzzle and I sketch in pencil on tissue, layering as I tighten the drawing. The 'final tissue' is used to transfer to my painting paper, and I work the old-fashioned way…for me gouache on paper. The faces always come first, as they have to be just right or the piece won't work in the end. The palette is of course informed by the story (feminine, child-like, health related, etc.) but is definitely inspired by my mood boards, clippings and bits of stuff in the studio and the the world around me."
To read the article go here.
Thom Sevalrud illustrated two of the 22 covers (judged as a series), and awarded the best art overall in the prestigious Norwegian Prize (Fagpresseprisen). The Journal's art director, Emma Dalby recently got in touch with Thom to share feedback from the judges: "...communicative and well thought out illustrations on every cover - simply beautiful!". We agree, Thom's images communicate difficult subject matter in a highly creative and yet academic manner. You be the judge. Congratulations Thom, for this outstanding achievement! Click here to view more of Thom's work.
This cover illustrated an article on Electroconvulsive Therapy (ECT).
This cover illustrated an article on drug addiction/abuse and drug screening.
Recently Ian Phillips was commissioned to bring his humor and whimsy to a very serious story about bone health for the summer issue of Positive Side magazine. The story investigates HIV-related issues with regard to bone density. Bones can be healthy, brittle or too soft… Ian says, "First Goldilocks and The Three Bears came to mind. Then the Three Little Pigs and their houses of straw, sticks and bricks flashed through my mind as a better analogy. The smart-thinking pig built his house with bricks, demonstrating a proactive role in one’s health as the better choice."
Monika Melnychuk created these fun characters for a guide by RIFSSO - an organization that helps the Ontario Francophone community access health and social services provided in French. The guide is for parents to help their teens investigate careers in health and social services, and the necessary education for each option.