Katy Dockrill for LCBO 'Hello Spring' Campaign

Nothing symbolizes Spring quite like a cherry blossom. When you walk into any LCBO this month you will be greeted by the bright and simple beauty of this bloom. Brad MacIver, creative director at the Liquor Control Board of Ontario, had worked with illustrator Katy Dockrill in the past and knew the wow-factor her lines could create.

The bold signage for the 'Hello Spring' campaign adorns the shelves and windows of the stores, beckoning you to pick up a bottle of something for those evenings on the porch.