We are excited to unveil this special postage stamp series created by Monika Melnychuk for Canada Post. Monika's whimsical line art style serves this playful concept, which features photography of actual homeless pets, in environments that could become reality--if only they are adopted. A brilliant example where the concept is the message! The would-be homes for these pets, are left up to the viewer to fill in, by adopting a pet!
Working with Vancouver based design firm, Subplot, Monika illustrated the collectable Souvenir Sheet, Official First Day Cover, as well as the Five Collectable Stamps for Canada Post's Adopt-A-Pet campaign.
It's great to see Canada Post using their currency to help bring awareness to such an important cause. In 2010, close to 150,000 homeless pets were admitted to shelters across Canada. Partnering with the CFHS, Canada Post wanted to create awareness around the need for animal lovers to adopt from their local Humane Society or SPCA, and give homes to animals who so desperately need them. As of today, April 22 2013, the full package below can be purchased through Canada Post--the collectable Souvenir Sheet Official First Day Cover, complete with all five Canadian stamps.
Project Director: Danielle Trottier, Canada Post.
Designer, Ross Chandler, of Subplot.
Creative Directors: Roy White and Matthew Clark of Subplot Inc.
Photography by: Raeff Miles (cages) and Raina + Wilson (animals).