A little while back marketing agency trevor peter communications contacted us about a walking map for Timberland, an official sponsor of TIFF (The Toronto International Film Festival). When Jillian Ditner was chosen, we were pretty excited about this great opportunity! Creative Director, Alexandra MacDonald and Jillian, along with Josh McKellar, Marketing Manager for Timberland, began the collaborative process of creating the first ever eco friendly tool for navigating TIFF. The initial direction was for Jillian to create her own artistic interpretation of Toronto, the TIFF ‘playground’ and the area venues downtown that host the Festival. One of the key objectives for this user-friendly map was to inspire TIFF-goers to ‘get outside’, walk the festival, and connect with the community. The finished map below is available as a downloadable pdf at the Timberland online Community here. Enjoy the Festival!
Here is a glimpse into Jillian's process.