There are few ideas more serious than environmental sustainability. That's why it was such a treat when art director Brian Donahue from bedesign inc. choose Mark Hoffmann with his whimsical style and at times down right silly approach to illustrate this concept for Macalester Today. Tasked with the cover illustration as well as five specific sustainability topics Mark set to work. The resulting imagery is dynamic and fun! Each concept is drawn out with quirkiness, the images are alive with movement while a fresh and lively color palette is carried throughout. Best of all? The future depicted is still bright and full of potential!