Katy Dockrill: Let's Celebrate!

What could be more fun than a soirée Parisian style? Katy Dockrill's whimsical illustration style will help you set the stage perfectly.  Designer Timothy Siciliano of Party Partners, asked Katy to create the Let's Celebrate mini cake decorating set to add to the already successful Make a Wish and Queen for a Day party kits.


Want to see more? Visit Katy Dockrill's portfolio

Monika Melnychuck adds to the Naked Flock

Monika Melnychuk has designed and illustrated a delightful fourth sku for the growing Naked Flock brand.  The premium cider maker Jonathan Hull (aka Apple Dave) says, "Our Cider is for people who crave unique flavor and are on the hunt for quality." For the interesting story behind the brewers of the Naked Flock Brand, check out this post from the Great Brewers blogRead reviews about the new Citra Premium Hard Cider here.  And for those of you who missed our story on the first three skus of Naked Flock cider, check it out here.

Monika_Melnychuk_Naked_Flock_CitraTo see much more of Monika's illustration check out her portfolio here.

 

 

Gary Alphonso for Canada Post: Unveiling New Community Mailboxes

In response to the shrinking demand for snail mail, Canada Post has begun to phase in an expansion of it's Community Mailboxes (CMB's) vs door-to-door delivery.  The process of developing the CMB's was carefully executed with a strategy that involved lots of consumer input through focus testing at various stages in the development.  Canada Post was looking for the perfect CMB to take it's customers into the 21st Century.  One of the key criteria for the new CMB's was to develop an art wrap that would hopefully work as an anti-graffiti barrier.  This is where the call for Gary Alphonso's illustration talents came in.  

Working with the team at Ove Brand | Design, headed up by creative director Peter Baker, Gary Alphonso was given an open creative brief as they embarked on an exploration of various abstract directions.  The art evolved into a beautiful ethereal design that incorporated the maple leaf (a ubiquitous Canadian symbol), floating as if being carried by a gentle wind.   The process was a real contest but in the end, we are proud to report that Gary Alphonso's floating leaf design was among the most popular in focus testing.

Gary Alphonso's illustration applied as a wrap to the mailboxes.
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Here are some pics of the mailboxes in communities across the country.

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View Gary Alphonso's entire portfolio here!

Alanna Cavanagh's Capsule Collection for Lord & Taylor

 

The perfect Mother's Day gift (just weeks away)! Alanna Cavanagh's spring capsule collection for Lord and Taylor is now available in Hudson's Bay stores across Canada.  On the heels of the overwhelmingly successful Spring and Holiday limited edition tea towels in 2012, we're delighted to announce this spring 2013 launch. Special thanks to the Bay's Creative Director Private Brand Home, Lucia Kinghorn, for bringing this project to life and to Arren Williams, Creative Director Home Fashions for his vision, dedication to Canadian designers and undying enthusiasm for Alanna Cavanagh's work!The_Bay_Spring2013_©AlannaCavanagh_i2iartThe collection includes a gardening themed tea towel, canary canapé plates, butterfly mugs, as well as floral patterned apron and oven mitts.

Psst...the yellow bird on the canapé plates is inspired by Alanna's pet canary, Lord Percy.

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The product development team at the Bay, headed by Pinakin Mistry, did a fabulous job on the packaging of the collection!

Tracy Walker for Kooshoo

  Tracy Walker worked with Working Format's Grace Partridge in creating the art for KOOSHOO's sustainably designed packaging.  Vancouver based KOOSHOO recently launched their line of environmentally responsible yoga accessories and wanted to feature Tracy's natural elements along with diagrammatic illustrations to demonstrate the product's use on the packaging.  The result, simply elegant packaging.  Popular design blog The Dieline recently featured this beautiful new packaging.

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Package design, branding, art direction & photography: Working Format.

Playful Packaging by Sarah Beetson

Wild Strawberry Fairy                                   Sweet Apple Fairy

Juicy Watermelon Fairy                                 Black Cherry Fairy

These recent illustrations of Sarah Beetson's could be packaging for fruit drinks or equally fun in a Children's book. How about lip balm labels? My daughter's class would buy out the store to get their hands on these illustrations regardless of what they appeared on!